Awareness of Sport Sponsorship in New Zealand: A Multi-context Approach
This study is an exploration of sponsor awareness, including its antecedents and outcomes. Five research questions were explored in the context of three professional sports franchises in Auckland, New Zealand. More specifically, the aim was to explore (i) sponsor awareness within the contexts of thr...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2016-11-17T01:32:12Z.
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| Online Access: | Get fulltext |