The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality
The assessment of the effects on consumer brand engagement has been under recent investigation. Literature has continually mentioned a lack of knowledge regarding how consumers' relationship quality with a brand affects consumer brand engagement. Further, the recent growth in social media and t...
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| Format: | Others |
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Auckland University of Technology,
2016-11-27T21:30:05Z.
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| Online Access: | Get fulltext |