An analysis of the impact of the Priority Club Rewards programme on the Crowne Plaza Auckland Hotel's revenue development performance
In 2004, 6% of the Crowne Plaza Auckland Hotel's guests were Priority Club members. Two years later, this number has more than doubled to 13%. Are the Priority Club guests contributing to leverage the hotel's profitability? This research is aimed at answering the question if the continuous...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:12:00Z.
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| Online Access: | Get fulltext |