Hypercommercial Television: An Introduction

This paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such broadcasting developed. Drawing on a content analysis of television schedules, th...

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Bibliographic Details
Main Author: Johnson, R (Author)
Format: Others
Published: Popular Culture Association of Australia and New Zealand (PopCAANZ), 2017-02-14T22:17:31Z.
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