Christianity Sells and the Advertiser's Toolbox: The Work of Christian Cultural Markers in Television Advertisements
"The work of the advertisement is not to invent a meaning for [a product], but to translate meaning for it by means of a sign system we already know" (Williamson, 1978, p. 25). Television advertisements are cultural texts that employ cultural capital in the meaning-making process of promot...
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| Format: | Others |
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Auckland University of Technology,
2017-05-10T02:02:27Z.
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| Online Access: | Get fulltext |