Beyond Reason: Uncovering the Collective Unconscious 'Code' for Instinctive Breakfast Consumption

Beyond Reason: Uncovering the Collective Unconscious 'Code' for Instinctive Breakfast Consumption

The purpose of this study is to explore and describe the unconscious cultural influences to breakfast consumption in New Zealand, and how these influences can provide value to practitioners and academics. Specifically, it seeks to uncover an unconscious cultural code that drives consumers to make ce...

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Bibliographic Details
Main Author: Barnett, James (Author)
Other Authors: Jones, Katharine (Contributor), Glynn, Mark (Contributor), Crezee, Ineke (Contributor)
Format: Others
Published: Auckland University of Technology, 2017-05-25T22:23:18Z.
Subjects:
Marketing
Rapaille
Triune
Brainwaves
Archetypes
Semiotics
Breakfast
Culture
New Zealand
Unconscious
Consumer research
Qualitative
Early memories
Imprinting
Logic, emotion, and instinct
LEI
Intellectual alibis
Logic of emotion
Reptilian hot button
Culture code
Structural linguistics
Narratology
Neuroscience
Biological anthropology
Developmental psychology
Evolutionary psychology
Binary oppositions
Thematic analysis
Focus groups
Discovery sessions
Clotaire
Consumer behaviour
Projective technique
Logic
Emotion
Instinct
Behaviour
Thesis
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