Personal Values and Motivational Complexities in Mobile Shopping
With the expansion of mobile shopping (m-shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. While the m-shopping industry is growing at a rapid pace, the paradoxes of consumer behaviour include the fact that cons...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2017-06-15T01:28:16Z.
|
| Subjects: | |
| Online Access: | Get fulltext |