The State of Mobile-friendly Websites in the New Zealand Tertiary Academic Sector

Tertiary academic institute websites act as an important marketing medium for targeting prospective students (Jabar, Usman, & Awal, 2013; Williams, 2013). Younger New Zealanders, aged 16-19, are the highest Internet users for information seeking, and mobile phones have become one of the most use...

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Bibliographic Details
Main Author: Batra, Vikrant (Author)
Other Authors: Young, Alan (Contributor), Muratovski, Gjoko (Contributor)
Format: Others
Published: Auckland University of Technology, 2017-06-29T02:08:40Z.
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