Insights into Social Media Strategies by Small Marine Tourism Operators in Auckland
The development of Social Media from its infancy towards the end of the 20th century, to its mass proliferation in recent years has been rapid. Its function as a communication, marketing and distribution tool has influenced the consumer decision making process, especially for intangible, information...
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| Format: | Others |
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Auckland University of Technology,
2017-07-07T00:03:21Z.
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| Online Access: | Get fulltext |