Rolling back the years: a comparative analysis of anti-ageing advertisements in women's magazines between the 1970s and 2000s
Over the last fifty or so years, advertising has become a pervasive part of many people's lives. To persuade their customers to buy a product or service in now overcrowded markets, advertisers discursively construct a problem that their product is purported to solve. One phenomenon that is disc...
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Format: | Others |
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Auckland University of Technology,
2010-11-23T19:47:31Z.
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Online Access: | Get fulltext |