British Petroleum - Using Rhetoric to Avoid the Sustainability Challenge in Its Global 2015 Sustainability Report
This thesis is a multimodal analysis of British Petroleum's (henceforth BP) 2015 Sustainability Report. It examines how BP has used sustainability to influence stakeholder perception and how the organisation's lack of ethical engagement is reflected in the report. It analyses the language,...
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Auckland University of Technology,
2017-11-12T23:09:58Z.
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| Online Access: | Get fulltext |