Drivers of brand loyalty
Increasing product similarities might have caused consumers to have difficulty in distinguishing between brands on the basis of functional and tangible attributers. However, interpersonal relationship factors such as love and affect, which are on a different level from functional attributes, can add...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Auckland University of Technology,
2018-03-06T00:17:42Z.
|
| Subjects: | |
| Online Access: | Get fulltext |