Persuasive communication and its ethics

Public relations has developed as a profession in order to manage communication between different groups of people. This communication process is a persuasive process; which has the ability to influence public opinion. Creating public opinion is often the role of public relations practitioners, as p...

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Bibliographic Details
Main Author: McLeod, Heidi (Author)
Other Authors: Peart, Joseph (Contributor), Motion, Judy (Contributor)
Format: Others
Published: Auckland University of Technology, 2018-03-12T23:33:43Z.
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