Alignment of teaching and practice: Entrepreneurial SME marketing
This research is investigating the gap between New Zealand university marketing degree content and SME marketing job requirements. Marketing has changed drastically in the Internet age. This study asks if university marketing courses have kept pace with the requirements of small-to-medium enterprise...
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| Format: | Others |
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Auckland University of Technology,
2018-05-13T22:05:43Z.
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| Online Access: | Get fulltext |