The Design and Development of a Mobile App: Branding Indonesia as an Experience Tourism Destination

The main aim of my research project is to use a multidisciplinary and mixed method approach to design an app to increase Indonesia's brand awareness as an adventurous place to visit. Tourism is becoming a significant service for most of the country, and thus the services that are related to tou...

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Bibliographic Details
Main Author: Buditomo, Bambang Parmadi (Author)
Other Authors: Yap, Leong (Contributor)
Format: Others
Published: Auckland University of Technology, 2018-07-12T03:45:18Z.
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