"Buy-It-Now" Purchasing in Online Auctions: a Transaction Value Perspective
This study provides important theoretical and practical insights into consumers' intentions to shop in online auctions using the Buy-It-Now (BIN) option. The BIN option enables buyers and sellers to transact instantly without going through the lengthy auction process. The extant literature on c...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2018-09-24T00:42:40Z.
|
| Subjects: | |
| Online Access: | Get fulltext |