The Influence of Stadium Sponsorship on Consumer Behaviour. A Case Study on Eden Park, Auckland
The study explores the effectiveness of the current exchange relationships that exist between The Eden Park Trust, their local members and the family of sponsors who have invested in New Zealand's largest sports stadium. An interpretivist-inspired qualitative approach was employed to determine...
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| Format: | Others |
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Auckland University of Technology,
2018-11-01T22:34:34Z.
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| Online Access: | Get fulltext |