Effects of Pricing Strategies on Consumers' Booking Intention for Green Hotels
The purpose of this dissertation is to explore how different pricing strategies influence customers' booking intention for green hotels. This research constructed different levels of price and precision, along with perceived quality and sacrifice to examine their impacts on consumers' beha...
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| Format: | Others |
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Auckland University of Technology,
2018-11-13T23:50:02Z.
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| Online Access: | Get fulltext |