The Competitive Dynamics of MNE Market Entry on Host Country Incumbents: Word/Action Responses to Amazon's Retail Entry Into the Australian Retail Sector
The primary aim of this study is to explore the competitive dynamics of the entry of an online Multinational Enterprise (MNE) into a new host economy, with a particular focus on rival responses. Competitive dynamics theory states that with the entry of a more prominent company an incumbent firm may...
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| Format: | Others |
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Auckland University of Technology,
2018-11-19T21:32:23Z.
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| Online Access: | Get fulltext |