Double Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealand
This preliminary research is concerned with seeking price expectation differences in response to market share information in Korea and New Zealand. A qualitative approach is taken and the research proposition is that South Korean housewives expect to pay a premium for the brand with the largest mark...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
Sichuan University Strategy and Development Research Center,
2018-11-26T22:48:40Z.
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| Subjects: | |
| Online Access: | Get fulltext |