The Effect of WeChat Official Accounts on Chinese Consumers' Purchase Intentions
WeChat Official Account (WOA) is an innovative platform built upon WeChat, a mobile social networking tool designed primarily for online communication. WOAs offer a formal way for companies to interact with their customers through WeChat and have been leveraged as a marketing apparatus by multinatio...
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| Format: | Others |
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Auckland University of Technology,
2019-05-14T22:19:56Z.
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| Online Access: | Get fulltext |