A Case Study of the '100% Pure New Zealand' Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors' and Locals' Perspectives?
The "100% Pure New Zealand" is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign th...
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| Format: | Others |
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Auckland University of Technology,
2019-09-02T22:50:21Z.
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| Online Access: | Get fulltext |