NZ Customers' Perceptions of Brand Trust and Trusted Brand Endorsements
The purpose of this research is to understand NZ customers' perceptions of brand trust and trusted brand endorsements. Reader's Digest (RD) is a U.S. based magazine with one of the highest monthly circulation of any periodical across the globe (Augustyn, n.d.). It annually endorses "t...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2019-10-24T22:26:54Z.
|
| Subjects: | |
| Online Access: | Get fulltext |