Antecedents of Green Advertisement Credibility
Previous research in advertising reveals that consumers use a set of existing knowledge, including persuasion knowledge, topic knowledge, and agent knowledge, to form evaluations and responses to advertising messages (i.e., Friestad & Wright, 1994). Based on the persuasion knowledge model, schem...
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| Format: | Others |
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Auckland University of Technology,
2019-10-31T02:27:59Z.
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| Online Access: | Get fulltext |