In Vlogs We Trust: Consumer Trust in Blog and Vlog Content
In the digital age we live in, consumers seek out product information from their online peers via electronic word-of-mouth information platforms such as blogs and vlogs. Vlogs (i.e. video blogs) are typically hosted on online video-sharing sites such as YouTube. Some vloggers attract hundreds of tho...
Main Author: | |
---|---|
Other Authors: | , |
Format: | Others |
Published: |
Auckland University of Technology,
2019-11-08T01:10:43Z.
|
Subjects: | |
Online Access: | Get fulltext |