In Vlogs We Trust: Consumer Trust in Blog and Vlog Content
In the digital age we live in, consumers seek out product information from their online peers via electronic word-of-mouth information platforms such as blogs and vlogs. Vlogs (i.e. video blogs) are typically hosted on online video-sharing sites such as YouTube. Some vloggers attract hundreds of tho...
Main Author: | Lockie, Maree Alice (Author) |
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Other Authors: | Hyde, Ken (Contributor), Waiguny, Martin (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2019-11-08T01:10:43Z.
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Subjects: | |
Online Access: | Get fulltext |
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