Marketing Specialist Knowledge and Its Influence

Calls to further understand the marketing department's role and influence (e.g., Dibb, Simões, & Wensley, 2014; Homburg, Vomberg, Enke, & Grimm, 2014; Marketing Science Institute, 2018), prompted this research to examine marketing specialist knowledge and its influence using a Practice...

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Bibliographic Details
Main Author: Harrison, Lee (Author)
Other Authors: Glynn, Mark (Contributor), Marshall, Roger (Contributor)
Format: Others
Published: Auckland University of Technology, 2019-11-12T22:12:24Z.
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