Marketing Specialist Knowledge and Its Influence
Calls to further understand the marketing department's role and influence (e.g., Dibb, Simões, & Wensley, 2014; Homburg, Vomberg, Enke, & Grimm, 2014; Marketing Science Institute, 2018), prompted this research to examine marketing specialist knowledge and its influence using a Practice...
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| Format: | Others |
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Auckland University of Technology,
2019-11-12T22:12:24Z.
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| Online Access: | Get fulltext |