Marketing Specialist Knowledge and Its Influence
Calls to further understand the marketing department's role and influence (e.g., Dibb, Simões, & Wensley, 2014; Homburg, Vomberg, Enke, & Grimm, 2014; Marketing Science Institute, 2018), prompted this research to examine marketing specialist knowledge and its influence using a Practice...
Main Author: | |
---|---|
Other Authors: | , |
Format: | Others |
Published: |
Auckland University of Technology,
2019-11-12T22:12:24Z.
|
Subjects: | |
Online Access: | Get fulltext |