The use of Codes of Ethics in New Zealand Marketing Research and effects on ethical behaviour
In the last years there has been an increased attention given in the literature to ethical issues in business. Within academic and industry literature, codes of ethics are generally understood to act as a mechanism guiding and ensuring ethical behaviour. However, this premise has not yet been thorou...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2011-06-20T04:10:02Z.
|
| Subjects: | |
| Online Access: | Get fulltext |