The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
With the popularity of Web 2.0 technologies and mobile applications, consumers are becoming increasingly socially interactive and media-oriented, relying on online reviews to help them with decision-making before an actual purchase. They do this to avoid the risk of buying the wrong products and mak...
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| Format: | Others |
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Auckland University of Technology,
2020-05-03T23:19:54Z.
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| Online Access: | Get fulltext |