Leveraging Association Rule Mining in Travelers' Hotel Selection Preferences
In seeking to explore and understand the hotel preferences of travelers, this study applies the association rule mining (ARM) method to the database of a hotel property management system (PMS). In particular, this study considers the associations between travelers' hotel selection behavior and...
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| Other Authors: | , , |
| Format: | Others |
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Auckland University of Technology,
2020-05-20T02:09:10Z.
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| Subjects: | |
| Online Access: | Get fulltext |