Consumption of luxury fashion brands: the motives of Generation Y consumers in China
Representing nearly half of the world's population, Asian markets are not only dynamic but also powerful (Phau & Chan, 2003). Asian consumers have been the major contributor to the growth of the luxury markets for the past ten years and among all Asian Countries, China is currently becoming...
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Auckland University of Technology,
2011-06-24T03:12:23Z.
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| Online Access: | Get fulltext |