Narratives of Persuasion: Exploring Rhetorical Elements of McDonald's New Zealand Advertising
The purpose of this research was to critically analyse how McDonald's advertisements have targeted New Zealanders over the years. My interest in this subject stemmed from a growing awareness on the prevalence of United States based fast food chains in New Zealand. From my perspective as a commu...
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| Format: | Others |
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Auckland University of Technology,
2020-05-26T02:37:04Z.
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| Online Access: | Get fulltext |