Fast Fashion: The Impact of Impulse Purchasing on Shoppers' Post-purchase Emotion (Regret), Re-patronage Intention, and Switching Intention
Background: Impulse buying is a behaviour that is of interest to many marketers. Many retailers in the fast-fashion industry thrive on impulse buying to maximize sales. Consequently, various strategies have been developed to persuade customers to make impulse purchases. However, impulse buying can r...
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| Format: | Others |
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Auckland University of Technology,
2020-05-29T03:35:24Z.
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| Online Access: | Get fulltext |