Fast Fashion: The Impact of Impulse Purchasing on Shoppers' Post-purchase Emotion (Regret), Re-patronage Intention, and Switching Intention

Background: Impulse buying is a behaviour that is of interest to many marketers. Many retailers in the fast-fashion industry thrive on impulse buying to maximize sales. Consequently, various strategies have been developed to persuade customers to make impulse purchases. However, impulse buying can r...

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Bibliographic Details
Main Author: Sembawa, Aalaa (Author)
Other Authors: Phillips, Megan (Contributor), Giroux, Marilyn (Contributor)
Format: Others
Published: Auckland University of Technology, 2020-05-29T03:35:24Z.
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