Why Does Passenger's Perception of Low Cost Carriers Change As Identified on Social Media: A Case Study on Jetstar Airways?
Low-cost carriers have been operating since early 1990's and the reputation of these low-cost carriers have been a questionable one. This research looks to understand customer perceptions of Jetstar, one of the low-cost carriers that operate within New Zealand. Jetstar operates around the world...
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| Format: | Others |
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Auckland University of Technology,
2020-07-24T01:54:50Z.
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| Online Access: | Get fulltext |