In What Ways Does the Genre of Music Influence Shopping Behaviour in Retail Stores?
Background music in retail settings is the subject of much academic enquiry (Garlin & Owen, 2006). Music is one form of sound that can be used to create an atmosphere that visitors will find pleasant and welcoming. Several research studies have been conducted on the atmospheric effects of music...
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Auckland University of Technology,
2020-07-24T04:30:33Z.
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| Online Access: | Get fulltext |