Psychological Ownership in Online Brand Communities: Scale Development and Validation
"Mine is a small word.... It is deceptive in its power and importance.... It controls our behaviour, but we rarely notice, as we move about our world restricting ourselves to narrow walkways and to those places for which we have keys." (Rudmin, 1994, p. 55) The quote above mirrors that own...
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| Format: | Others |
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Auckland University of Technology,
2020-10-15T22:57:52Z.
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| Online Access: | Get fulltext |