How Does Contact With an Artificial Intelligence Avatar Influence Customer Perceptions of Bank Service Quality?
Artificial intelligence is thought to improve the efficiency, quality and operations of many organizations. For example, the use of chatbots allows organizations to serve customers 24/7 without the need to hire frontline staff to work around the clock. This thesis investigates how AI, specifically a...
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Auckland University of Technology,
2020-10-18T23:32:01Z.
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| Online Access: | Get fulltext |