Deal-Making and Soft Commitment: A Behavioural Choice Model
Individuals regularly indulge in internal 'deal-making' when justifying decisions they know to be bad. In the case of unhealthy foods, the justification often takes the form: "It's ok if I overindulge today, because I will eat well starting from tomorrow." This (soft) commit...
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| Format: | Others |
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Auckland University of Technology,
2020-10-21T02:45:50Z.
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| Online Access: | Get fulltext |