Experiential Marketing in Retail during COVID-19
This research seeks to compare experiential marketing before and during COVID-19 and is among the first work to examine the evolution of experiential marketing during a pandemic. In the context of COVID-19, this research suggests retailers adapt traditional notions of experiential marketing designed...
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| Format: | Others |
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Auckland University of Technology,
2021-05-04T23:49:29Z.
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| Online Access: | Get fulltext |