An Exploratory Study of International Students' Perceptions of Social Media Marketing and Impacts on Purchasing Intention of Adventure Tourism in New Zealand After COVID-19
In the world of e-commerce, the role and application of social media has been shown to have significant impacts on tourists' decision-making and tourism management and operations during the COVID-19 pandemic. The purpose of this study is to investigate international students' online search...
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| Format: | Others |
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Auckland University of Technology,
2021-09-09T00:51:53Z.
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| Online Access: | Get fulltext |