The Promotional Effects of TikTok (Douyin) Video Attributes on Airbnb Consumers in China
Since its launch in 2017, TikTok, has become a highly influential content platform transforming the way in which short videos are exchanged and consumed within the realm of social media. Today the role of TikTok has expanded beyond solely entertainment purposes to provide consumers with more ways to...
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| Format: | Others |
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Auckland University of Technology,
2021-10-25T23:37:58Z.
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| Online Access: | Get fulltext |