New Zealand-Based Sports Tourists' Attitudes and Perceptions Towards Thailand's Aspirations of Becoming an International Sports Event Tourism Destination

Over the past twenty years, sports event tourism has been proven to contribute to the development of local tourism and hospitality businesses, largely through the revenue generated as a direct and indirect consequence of hosting major sports events. Large sporting fixtures (spectator-driven and part...

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Bibliographic Details
Main Author: Chai-Udom, Punnawit (Author)
Other Authors: Wright, Richard (Contributor), Rae, Sally (Contributor)
Format: Others
Published: Auckland University of Technology, 2021-11-24T00:10:28Z.
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