Understanding value in B2B buyer-seller relationships: do matching expectations improve relationship strength?
A typical problem with relationship management in a B2B environment is that implementing companies often see the relationship only from their own perspective. In other words, the supplier decides which customer is worth treating as a key customer, without involving the customer in this decision, or...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:13:06Z.
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| Online Access: | Get fulltext |