The influence of consumption values on motorcycle brand choice
The aim of this thesis is to identify the brand choice moderators that influence consumers' choice of one brand over another. This research examines the influence of five consumption values on brand choice behaviour within the New Zealand market for new road motorcycles using stepwise discrimin...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:15:19Z.
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| Online Access: | Get fulltext |