Commercialising national identity: a critical examination of New Zealand's America's Cup campaigns of 1987, 1992 and 1995
This thesis analyses forms of New Zealand national identity constructed in conjunction with successive America's Cup campaigns in 1987, 1992 and 1995. It is argued that New Zealand national iconography was appropriated by government and corporate interests and utilised as a mechanism for corpor...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:15:42Z.
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| Online Access: | Get fulltext |