Corporate Social Responsibility and its effects on Brand Trust
Research identified that corporate social responsibility (CSR) has had a positive impact on consumer behaviour, but even so little was known about these effects (Sen & Bhattacharya, 2001). The limited amount of research on CSR and consumer behaviours to date has determined that CSR affects consu...
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| Format: | Others |
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Auckland University of Technology,
2011-09-26T23:10:30Z.
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| Online Access: | Get fulltext |