Using structuration theory to analyse relationship value creation
There has been growth in research into relationship value in both the business to consumer and business to business contexts, but research is still sparse into the relationship processes by which value is created at the level of boundary personnel as individual actors. Most of the research reported...
| Main Authors: | , |
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| Format: | Others |
| Published: |
The Industrial Marketing and Purchasing Group (IMP Group),
2011-09-29T23:06:21Z.
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| Subjects: | |
| Online Access: | Get fulltext |