Price and alcohol content effects on purchase behaviour: an analysis of New Zealand and Australian youth drinking
The excessive consumption of alcohol by young people is a current and highly controversial issue in New Zealand. Such behaviour incurs a plethora of negative consequences on the consumers and society in general, and is costly, both fiscally and socially. This research was undertaken to investigate t...
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| Format: | Others |
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Auckland University of Technology,
2011-10-09T19:39:07Z.
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| Online Access: | Get fulltext |