Price and alcohol content effects on purchase behaviour: an analysis of New Zealand and Australian youth drinking
The excessive consumption of alcohol by young people is a current and highly controversial issue in New Zealand. Such behaviour incurs a plethora of negative consequences on the consumers and society in general, and is costly, both fiscally and socially. This research was undertaken to investigate t...
Main Author: | |
---|---|
Other Authors: | , |
Format: | Others |
Published: |
Auckland University of Technology,
2011-10-09T19:39:07Z.
|
Subjects: | |
Online Access: | Get fulltext |